Google Play + SXSW Live on The Lot

Everybody knows Sugar is excited about playing SXSW...and  We are especially excited about Live From the Lot presented by GOOGLE & YouTUBE.  In the words of Google.com 'There’s no place like Austin for live music, so we're excited to host some incredible artists for two full days of concerts atop a downtown parking garage (the lot at 9th & Trinity St). If you can't make it in person, you’ll be able to tune in online at youtube.com/presents.' Check out the full band listings here: http://www.google.com/events/sxsw/music/ Sugar * The Hi Lows is playing the event on Friday March 16th along side THE SHINS, HEARTLESS BASTARDS, BLACK STAR, & More...

Gonna be a fun event. Be sure to check out our all new GOOGLE play page. { click here }

Huffington Post debuts Sugar Official Music Video

We have been waiting for this day for a very long time now and we are excited to announce that our debut self-titled album is out! We've been doing all we can to try to get the word out about the album and are thankful to Marc Broussard for the tour support, to radio stations all over for the awesome play we are getting and also to USA Today, Billboard, Marie Claire, Huffington Post, No Depression and many other sources for all the love, and now we need YOU. Please help to spread the word about this album. It's available on iTUNES, AMAZON, & your local indie record shops.Also, we are excited to share our new video for 'See It For Yourself' it is premiering on Huffington Post . So go here (link) to see it and share it.

From the Huffington Post:

What started out as a mild infatuation developed into a deep affection. So after repeated spins of Sugar + the Hi-lows' debut album, it's time to spread a little lovin'.

With a playlist that seductively ebbs and flows, Sugar + the Hi-lows, released today (also on iTunes), takes you back to the future, with the standout track tucked firmly in the middle, just waiting to be uncovered. The title alone -- "See It For Yourself" -- offers a world of intriguing possibilities.

Just as apropos coming from a band with heart and soul is Sugar + the Hi-lows' special Valentine Day's presentation to you -- the song's video premiere. {read more from the article}

Watch Video on Youtube: